Tag Archive for article marketing

Online Marketing Jobs: 3 Popular Marketing Methods

Online workers are pretty much in demand these days, especially since there are so many online businesses which require people to do the marketing work for them. It is understandable, as not many entrepreneurs have the time to learn about online marketing. These online marketing jobs pay well, so if you are into advertising and selling stuff, you might as well work for an online business as an Internet marketer.

There are several ways to market something on the Internet, each focusing on a single aspect of the World Wide Web. If you aspire to do online marketing jobs, here are the three common online marketing methods that you should be aware of:

Email Marketing

Many marketers make use of email lists in order to market their business. The list is composed of people who have willingly subscribed to the marketing scheme, where they get to receive newsletters and the like from the marketer. Of course, the material they receive is not entirely promotional but rather something informative like news.

This aims to increase the potential customer’s interest in the product offered by the business being promoted. By linking the business to the subscriber, the marketer is also providing a means for him or her to make an immediate purchase.

Social Media Marketing

We define social media as the means through which people connect with other people via the Internet. Such are social networking sites like Facebook and Twitter. Reportedly over a billion people now use the social media these days, and the number still increases. This number makes social media a great venue to market a business. Marketing on social media basically means potentially reaching millions of people who have genuine interest in what you could possibly offer.

This however would require that you actively socialize with your followers. Keep in mind that this isn’t mere advertising but is also a way to expand your social network. Join in discussions and respond to queries and comments in your post. Discussion and connecting above mere promotion is everything in social media.

Article Marketing

Article marketing requires some skill in creating a coherent and grammatically sound write up. It is both used to promote a business and fill a website with informative content. People who write articles for marketing purposes often write something related to the business that’s being promoted. The article then winds up in a popular directory, where it gets linked to the business being marketed. One can say that this is a slow but legitimate way to build links, with the side benefit of getting a better chance of generating direct traffic.

Alternatively, articles are also written in order to populate a website with content. Such are blog posts , news articles, and even information about the business. These articles are meant to draw the attention of Internet users to the business’ website, with the aim of eventually generating links.

All these are popular and low cost means of marketing a business. Study them thoroughly if you wish to be successful in online marketing jobs.

How can an Internet Marketing Company Help Your Business

Online marketing has truly grown in significance as the World Wide Web has grown in popularity. The Internet, with its millions of users, has been seen as a fertile ground to market a business. Online marketing is thus a tool used to reach this number of users, a portion of which will surely be interested in what a certain business offers. Most online entrepreneurs however wouldn’t do online marketing on their own. Instead, they’d hire an Internet marketing company that knows exactly how to make a business popular on the web.

An Online Marketing Company’s Services

An online marketing company may cost a business person some money, but they offer services that are truly beneficial. They help increase a company’s online visibility and helps bring in traffic that can be converted to customers, thanks to clever marketing. There are many ways through which online marketing companies achieve these goals:

  • Search engine optimization. As we all know, the search engine is perhaps one of the most useful and indeed, heavily used tool on the Internet. Through search engines like Bing and Google, people find whatever information they need, and even products that they want to buy. Online marketing companies do their best to get your website up in web searches involving the keywords you’ve chosen for your business, as simply being visible in search results can make Internet users  potentially interested in your product be more aware of your brand.
  • Social media marketing. Social networking is now the norm in the online world, and many social media sites are heavily populated with active users. A good online marketing company aims to exploit this for marketing purposes, starting with very useful social features like fan pages and groups. Social media can be used to create trends that will put a product in a spotlight, through what is popularly called viral marketing.
  • Email marketing. This is a direct marketing method commonly used by online marketing companies. The idea is that it invites interested parties to subscribe to a mailing list, through which they will be provided informative and promotional content. This differs entirely from spam as all content received has been solicited via subscription which can be easily revoked.
  • Article marketing. Through this method, an online marketer writes an informative article containing a link directed towards the site being promoted. This will then be submitted to multiple article directories in order to get backlinks which will help a lot in the search engine optimization, as some direct traffic.

Reasons to Avail of an Online Marketing Company’s Services

It is recommended that you employ the services of an online marketing company unless you are an online marketer yourself, or have sufficient online marketing skills. Most online companies are teams of experienced Internet marketers, meaning that they have a firm grasp of standard web marketing methods. As such, they’d save you all the time you’d otherwise spent on studying online marketing and implementing things you’ve just learned.

Although an Internet marketing company can do all the marketing work for you, it is important that you are always present and checking up on your Internet marketers during the course of the campaign. They will need your input on many things, and you’ll also need to keep track of their progress. After all, it’s still your own business that you’ll have to watch over.

Share